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Posts Tagged ‘search engine optimization’

Link Exchange: A Case Study Part 2

May 8th, 2009

In case you missed it, this is a multi part series about Link Exchange. You can get caught up to speed on the details and setup here: Link Exchange

For the rest of you, lets dive into the numbers. This is now the 4th day of use. I am still running without a link throttle and averaging 16-18,000 link views per hour. Let’s take a look at the screenshot:

letraffic2

 I have of course removed the link ur’s and the keywords i’m targeting. We can see a tremendous number of google link views which really seems to be translating into increased 

indexing and higher rankings. The domain is now pretty much 100 percent indexed, and as the following image will show, the traffic has really increased. Rankings for nearly all of my target keywords are now showing up on the first page of Google with several in the number 1 position. Now, we all know Google is important, but hardly the only  game in town. Lets take a look at Yahoo and MSN/Live. Yahoo at the start of this was showing 0 pages indexed. We simply didn’t show up. As of today, we have 71 pages indexed and  show 506 incoming links. Quite impressive, and even more impressive is the fact that we now rank in Yahoo for two of our most important target keyword phrases. In fact, today we received our first human traffic from yahoo for our main target phrase.  I expected Yahoo to take several weeks, but the sheer linking power of LE seems to be reducing that expected lag. As for msn, the same starting scenario with us having 0 pages indexed just last week. Today, we see 29 indexed pages. Definitely an impressive start for only being 4 days in. 

Next we will take a look at the most important data. The analytics:

traffic2

As we can see from the graph, it’s quite the increase over our starting point. Recall that we were averaging 0-2 searches per day. Yesterday we had 98 incoming hits from search engines, and in fact we had several new members register as a result. 

That’s about all for today. Expect another update on Monday as we follow the progress :)

What is Black Hat SEO?

April 30th, 2009

This is a question that has crossed all of our minds at one point or another. Stumble into a Black Hat discussion on a general internet marketing forum and you are likely left with the impression that we are evil scum of the Earth that is out to destroy the very fabric of society while murdering baby kittens. 

The reality however, is far from that. The majority of Black Hat SEO employs the EXACT same strategies and techniques used by any good White Hat marketer, but with a twist. We’re lazy….. So lazy in fact that we like everything to be completely automated. Why go out and hand pick backlinks when you can write a script to do it for you? Why spend weeks perfecting a single page of ad copy when you can write a program to create thousands of variations in a few minutes? 

It is inevitable that someone brings up cookie stuffing or cross site scripting. Sure, there are black hats that chose to partake in such activities, but that doesn’t make them black hat activities. The majority of us you will find still have a solid moral compass and don’t cross certain lines. 

I suppose my main point here is to point out how silly the distinction between black and white really is. It isn’t as clear cut as the titles imply. Hopefully that leaves you with a little bit to think about.

Welcome to BlackHat360.com

August 2nd, 2008

BlackHat360 is a site dedicated to all things BlackHat. For those joining us that don’t know, blackhat is a type of SEO or Search Engine Optimization that is often misunderstood. We are here to dispell some of the myths surrounding the technique by educating people on the various methods and practices commonly used. We’re just starting out, so bear with us while we bring you new information and tools. Be sure to stop by our forums for in depth discussions and related information. BlackHat360 Forums