In case you missed it, this is a multi part series about Link Exchange. You can get caught up to speed on the details and setup here: Link Exchange
For the rest of you, lets dive into the numbers. This is now the 4th day of use. I am still running without a link throttle and averaging [...]
The order that pages appear in the results of a search at a search engine may be influenced by the number of pages that link to that page, and by rankings of the pages that link to that page.
When a site is linked to by a popular and trusted domain, that link might provide more [...]
I’m starting a new series here with some case studies related to software I use on a regular basis. While the majority will be Black Hat software, i’m starting off with one that can be used by both Black Hat site builders and White Hat site owners. The software in question is Link Exchange which [...]
Microsoft Explores an Algorithm to Increase PageRank for Pages Linked to by Blogs.
In the new patent document, they ask if the rankings of web pages in search results would be improved by a providing a slight increase in the PageRank of pages linked to by blogs. They tell us that:
This idea is based on the [...]
A patent application from Microsoft looks at content generated to spam search engines. Here’s the problem, as noted in the patent filing:
In the best case, search engine optimizers help web site designers generate content that is well-structured, topical, and rich in relevant keywords or query terms. Unfortunately, some search engine optimizers go well beyond producing [...]
This is a question that has crossed all of our minds at one point or another. Stumble into a Black Hat discussion on a general internet marketing forum and you are likely left with the impression that we are evil scum of the Earth that is out to destroy the very fabric of society while [...]
I have added a new article outlining the basic process of content scraping using PHP and DOM. YOu can read the full article and view the sample code here:
Scraping with PHP and DOM
Lets start with a question we have all thought about at one point or another. A question that our past two days articles have been leading up to.
“How does a search engine decide which duplicate to show in search results, and which ones not to show?”
How do they choose? Pagerank? First one published? Shortest url? [...]
Search engines match queries against an index that they create. The index consists of the words in each document, plus pointers to their locations within the documents. This is called an inverted file. A search engine or IR system comprises four essential modules:
A document processor
A query processor
A search and matching function
[...]
I’m the type of person that like to know how things work. Search engines are definitely in that category. I’m going to start a new series on here that will go from a brief overview of your basic search engine, then I want to dive into and analyze actual search engine research papers. So, hopefully [...]