Do patents, white papers, and other publications authored by search engine employees provide clear guidance to how to optimize Web pages? A panel of experts debated the issue at a recent Search Engine Strategies conference.
Software engineers and other staff at the commercial web search engines publish academic papers and apply for patents, which may or [...]

Today, Microsoft publicly unveiled its soon-to-launch search engine Bing. It will become available over the next few days, and be fully launched by June 3. On the surface, Bing has a distinct gloss. The home page features a rotation of stunning photography, for instance, which can be clicked on to produce related image search results. [...]

Within the next few days, Microsoft is expected to unveil its latest attempt at trying to be a player in the world of web search. After it has failed to get live.com any traction against Google, it will apparently launch a new engine called “Bing” — the project formerly known by its working title “Kumo.” [...]
I’ve been quite busy for the past week or so, but that hasn’t stopped me from tracking results. There are 10 main key phrases that I consider vital for my traffic. As of this morning I am on the first page of Google for all 10. One of the more popular phrases has 54 million [...]

Google has just launched a new “search options” feature on its main search page. When you click on “Search options” you can filter your search by different types of results (videos, forums, and reviews), by time (recent, past 24 hours, past week, past year), as well as seeing related searches, a “wonder wheel” view, or [...]

One of the next frontiers of search is taking all of the unstructured data spread helter-skelter across the Web and treat it like it is sitting in a nice, structured database. It is easier to get answers out of a database where everything is neatly labeled, stamped, and categorized. As the sheer volume of stuff [...]

In case you missed it, this is a multi part series about Link Exchange. You can get caught up to speed on the details and setup here: Link Exchange
For the rest of you, lets dive into the numbers. This is now the 4th day of use. I am still running without a link throttle and averaging [...]
The order that pages appear in the results of a search at a search engine may be influenced by the number of pages that link to that page, and by rankings of the pages that link to that page.
When a site is linked to by a popular and trusted domain, that link might provide more [...]

I’m starting a new series here with some case studies related to software I use on a regular basis. While the majority will be Black Hat software, i’m starting off with one that can be used by both Black Hat site builders and White Hat site owners. The software in question is Link Exchange which [...]